When B2B tech ventures secure funding rounds to scale, CEOs and founders often feel intense pressure. They must make critical decisions about GTM strategy, design, and investment—often navigating challenges they’ve never faced before. The common fallback is to rely on traditional approaches: hiring more sales and marketing staff, and prioritising lead generation. Yet, these tactics don’t always convert into revenue, and the stakes are high. Many ventures fail. Deal Orchestration provides a proven alternative to de-risking these investments. It offers a way to scale sales in finite markets for complex B2B ventures by reducing “rainmaker dependency” and aligning resources for maximum impact.

In this session, John Lindsay, Benelux partner and investor, and from Stockholm Christopher Engman, co-founder and co-author of the best selling book - Megadeals, will guide you through a transformative GTM design. It will be a combination of talk, interactive conversation, case study examples, and breakout sessions to help embed some of the Deal Orchestration principles. This will include decision-funnel based messaging, ICP and stakeholder mapping, hyper-media outreach, deal-based analytics, and social selling—empowering businesses to achieve scalable success with precision and cost efficiency. It will also illustrate how Deal Orchestration Enablement works in practice.

Who Should Attend?
Founders, CEOs, CRO, COO, CMO, RevOps from companies with:
·      €1M+ revenue or active growth funding pursuits
·      Ambition to scale efficiently in complex, high-stakes markets
·      SaaS, ClimateTech, industrial equipment manufacturers, complex tech offerings.
 
“Hiring more reps and chasing leads isn’t enough— you need a system built for enterprise deals.”

Practicals

WHEN: Wednesday, March 26 

TIME: 14:00 - 16:30 (registration desk opens at 13.30) .

Followed by Networking & Drinks at the Grand Café Lucky Swan HTC-1

WHERE:  AI Innovation Centre in HTC-5; High Tech Campus 1, 5656 AE Eindhoven The Netherlands

This event is free of charge, but registration is required through the form below
Registered participants receive their own copy of the Megadeals book.